Privacy Policy

Last Revised: August 14, 2026 (“Effective Date”)

Overview

This Website Privacy Policy describes:

• Information that we receive from you when you interact with the uro.com website;
• How we use and process the information that we receive from the uro.com website;
• If and why Personal Information may be disclosed to third parties; and
• Your choices regarding the collection and processing of your Personal Information.

“We” or “us” or “our” refers to Virginia Urology and the Urosurgical Center of Richmond.

This Website Privacy Policy does not apply to information collected through third-party websites or services that you may access through the Services or that you submit to us through e-mail, text messages or chat, or our patient portal. (“Services” means features or services provided through the uro.com website.) This Website Privacy Policy also does not apply to information that you provide independently of the uro.com website to our healthcare providers and other staff.

PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. When you submit information to or through the Services, you consent to the collection and processing of your information as described in this Website Privacy Policy. IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY OR OUR TERMS OF USE, PLEASE DO NOT USE ANY OF THE SERVICES.

By using the Services, you accept the terms of this Website Privacy Policy and our Terms of Use and consent to our collection, use, disclosure and retention of your information as described in this Website Privacy Policy. If you have not done so already, please also review our Terms of Use. The Terms of Use contain provisions that limit our liability to you. The Terms of Use can be found here: https://uro.com/terms-of-use.

The Effective Date of this Website Privacy Policy is set forth at the top of this Policy. We have the right to revise this Website Privacy Policy without notice to you and thus advise all users of this website to visit this page frequently to review them. The most current version of this Privacy Policy can be viewed at www.uro.com. By accessing and using this website, you agree to this Website Privacy Policy and any changes to this Website Privacy Policy that may be in effective at that time.

Information We Collect

Types of Information

We collect various kinds of information that you provide to us as well as information we obtain from your use of the Services. Some of the types of information that we collect include:

“Personal Information”—information associated with or used to identify or contact a specific person, if you submit that information to us. Personal Information includes: (1) contact data (such as e-mail address and telephone number); and (2) demographic data (such as gender, date of birth and zip code).

“Usage Data”—information about an individual’s online activity that, by itself, does not identify the individual, such as:

• technical information, including your browser type, service provider, IP address, operating system and webpages visited;
• information about what you’ve searched for and looked at while using the Services;
• metadata, which means information related to items you made available through the Services, such as the date, time or location that a shared photograph or video was taken or posted.

Generally, we do not consider Usage Data as Personal Information because Usage Data by itself usually does not identify an individual. It is possible for any website obtaining Personal Information to link Personal Information and Usage Data together, although we do not take steps to do this. It is also possible for any website to link together different types of Usage Information also may be linked together to identify an individual person. Again, we do not take steps to do this. Some Usage Data may be Personal Information under applicable law.

Mobile Phone Numbers

We collect mobile phone numbers to communicate with patients via SMS and/or RCS text messages for purposes such as appointment reminders, billing notifications, and care coordination. Your privacy is a priority. Your mobile number will not be sold or shared with third parties or affiliates for marketing or promotional purposes without your consent. We will not use your number for unrelated marketing without your express written consent.

How We Collect Information

Whether we collect certain types of information and how we process it depends on how you use and access the Services. Some information is collected automatically through use of cookies and similar data collection tools. We collect information about you in the following ways:

From You

We collect information from you when you:

• Use the Services. We collect Personal Information from you when you contact us to make an appointment or otherwise voluntarily provide your Personal Information. We collect the information and content that you submit to us.
• Connect with social media through the Services. The Services may offer you the ability to use social media services (collectively, “social media”) in conjunction with certain Services. When you access the Services through your Facebook or other Social Media account, the Services may, depending on your privacy settings, have access to information that you have provided to the Social Media platform. We may use this information for the purposes described in this Website Privacy Policy or at the time the information was collected.

From Our Business Partners and Service Providers

Third parties that assist us with our business operations also collect information about you through the Services and share it with us.

Usage Data

We also automatically collect Usage Data when you interact with the Services.

From Cookies and Other Data Collection Tools

We, along with the service providers that help us provide the Services, use small text files called “cookies”, which are small computer files sent to or accessed from your web browser or your computer’s or tablet’s hard drive that contain information about your computer, such as a user ID, user settings, browsing history and activities conducted while using the Services. Cookies are not themselves personally identifiable, but may be linked to Personal Information that you provide to us through your interaction with the Services. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier.

Cookies help us improve the Services by tracking users’ navigation habits, enabling us to analyze technical and navigational information about the Services; and helping to detect and prevent fraud.

We also use other cookies and other data collection tools (such as web beacons and server logs), which we collectively refer to as “data collection tools,” to help improve your experience with the Services. Data collection tools help us remember users and make the Services more relevant to them.

The Services also may use data collection tools to collect information from the device used to access the Services, such as operating system type, browser type, domain and other system settings, as well as the operating system used and the country and time zone in which the computer or device is located.

Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through the Services.

How We Use Your Information

We may use the information we collect for any of the following purposes:

• to provide the Services to you;
• to operate, improve and personalize the products and services we offer, and to give each user a more consistent and personalized experience when interacting with us;
• for customer service, security, to detect fraud or illegal activities, or for archival and backup purposes in connection with the provision of the Services;
• to communicate with users when they request an appointment;
• to better understand how users access and use the Services, for the purposes of trying to improve the Services and to respond to user preferences;
• to enforce our Terms of Use or other applicable policies; and
• to assess the effectiveness of and improve advertising and other marketing and promotional activities on or in connection with the Services.

How We Share and Disclose Your Information

We may share and disclose information as described at the time information is collected or as follows:

• When you consent. We may share Personal Information with third parties if you have given us your consent to do so.
• To perform services. We may disclose Personal Information to third parties in order to perform services requested or functions initiated by users. In addition, we may disclose Personal Information in order to identify a user in connection with communications sent through the Services.
• With third party service providers performing services on our behalf. We share information, including Personal Information, with our service providers to perform the functions for which we engage them (such as data analyses). We may share information as needed to operate other related services.
• For legal purposes. We also may share information that we collect from users, as needed, to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will disclose Personal Information as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process. We may also share Personal Information as required to pursue available remedies or limit damages we may sustain.
• In aggregated form. We may share Personal Information about you in an aggregated form—that is, in a statistical or summary form that does not include any personal identifiers—with third parties in order to discover and reveal trends about how users like you interact with our services.
• During corporate changes. We may transfer information, including your Personal Information, in connection with a merger, sale, acquisition or other change of ownership or control by or of us or any affiliated company (in each case whether in whole or in part).

Information Storage and Security

We retain information as long as it is necessary and relevant for our operations. We also retain Personal Information to comply with applicable law, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigation, enforce our Terms of Use, and other actions permitted by law. After it is no longer necessary for us to retain information, we dispose of it according to our data retention and deletion policies.

We employ industry-standard security measures designed to protect the security of all information submitted through the Services. However, the security of information transmitted through the internet can never be guaranteed. We are not responsible for any interception or interruption of any communications through the internet or for changes to or losses of data. Users of the Services are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to password protected or secure areas of any of our digital services. In order to protect you and your data, we may suspend your use of any of the Services, without notice, pending an investigation, if any breach of security is suspected. Access to and use of password protected and/or secure areas of any of the Services are restricted to authorized users only. Unauthorized access to such areas is prohibited and may lead to criminal prosecution.

Your Rights

It is important to us that you are able to access and review the Personal Information we have about you and make corrections to it or delete it, as necessary. You can e-mail co******@*ro.com to ask about the information we have on file about you.

Disclaimer: Not Child-Directed

The Services are not intended for use by children. If you are under the age of majority in your place of residence, you may use the Services only with the consent of or under the supervision of your parent or legal guardian. Any person using this Website or who provides their personal information to the Company through this Website represents that they are 18 years of age or older.